Mobile network operator O2 has relaunched its O2 Priority scheme with a host of new partners, exclusive invite-only offers and early access to the top tickets and shows of the summer.
O2 customers can currently get early access to Liam Gallagher tour tickets, tickets to the sold-out first week of the Stranger Things Secret Cinema events , half-price entry to UK theme parks, cheap holidays, Lego gifts and free coffees . Every Monday, MoveGB will also be giving away free fitness passes for gyms and classes across the UK.
See the full list of O2 Priority freebies
The Liam Gallagher tickets go on sale on Friday 12 July, but O2 Priority members can get access from 9am on Wednesday 10 July.
The theme parks included in the half-price deal are Thorpe Park, Chessington World of Adventures, Alton Towers and more.
Elsewhere, O2 Priority customers can get a free Lego gift when they spend £15 online or two free tickets to the Tutankhamun: Treasures of a Golden Pharaoh exhibition at the Saatchi Gallery in November.
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The relaunch is part of O2’s Breathe It All In campaign designed to inspire its customers to “feel more alive – from staying social, starting passions and making memories”. It officially kicked off with a TV advert broadcast earlier this week.
O2 has additionally partnered with Snapchat to launch a Snap Lens inspired by the advert’s “Catch some stardust” marketing tagline and has launched a Priority bot on Facebook Messenger to help people tailor their experiences.
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Video of Catch Some Stardust, with Priority on O2
Elsewhere, O2 has redesigned its O2 Priority app with a “Just for you” section. Using a mix of AI and machine learning, O2 will learn more about its customers' interests to deliver the most relevant, ultra-personalised recommendations.
Rachel Swift, brand director at O2, said: “We celebrate the relaunch of Priority, with a completely new app design and new personalised invite-only moments based on our customers’ preferences. This campaign brings to life how our customers feel more alive with Priority, supported with regular exclusive experiences from a fantastic range of new and existing partners.”
